That’s the Way of the World

EARTH, WIND & FIRE

THAT’S THE WAY OF THE WORLD
180-GRAM 33RPM LP

CATALOG: IMP6015
MSRP: $32.99 USD

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A member of Rolling Stone Magazine’s 500 Greatest Albums of All Time list and a multi-platinum seller That’s the Way of the World is as popular as it is relevant; a tightly focused, socially conscience “message” piece that you can dance to. It’s simply one of the great funk albums, bouyed by three huge radio hits: “Shining Star,” “Reasons” and the title track. Says Rolling Stone: “Earth, Wind and Fire’s sixth album is make out music of the gods.”

Impex’s all-analog LP is cut from original masters–something a certain recent international LP cannot claim–and you’ll know it when you play it. George Massenberg’s recording is clean, punchy and full of low-down bass goodness. Kevin Gray and Robert Pincus needed to do little to the stellar Sony vaulted master tapes and with RTI’s meticulous pressing and our strict quality control, this is the ultimate expression of a seminal funk record. A VERY funky record.

Side 1

1. Shining Star
2. That’s the Way of the World
3. Happy Feelin’
4. All About Love

Side 2

1. Yearnin’ Learnin’
2. Reasons
3. Africano
4. See the Light

NEIL GADER, ABSOLUTE SOUND ONLINE, JUNE 8, 2013

Okay, in 1975 I’m just another white kid living in L.A. listening to one mellowed out, guitar strumming singer-songwriter after another and still mourning the break-up of the Beatles. But I was also a Top 40 addict, my entire waking day underscored by hits pouring out of my little Sony transistor from local AM stations like KHJ and KRLA (anyone remember Dave Hull, the Hullabalooer?) And these included infectious, mega hit’s like “Shining Star

Click here to read Neil Gader’s review online.